Content Creation for the German Design Council
Press relations, website copy and social media content from a single source
#SOCIAL MEDIA
#CONTENT MARKETING
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#COPYWRITING
Für das Unternehmen Laminam erarbeitete unsere Agentur einen strategischen Contentplan, der die Design-Kollektionen und Referenzen des Keramik-Herstellers in zielgruppenwirksame Inhalte transferiert.
The German Design Council is the pioneering institution in Germany when it comes to communicating design and innovation as a brand component and economic factor. As a communications agency, we have been supporting the German Design Council in its press work and strategic content development for many years. As an innovative platform that promotes the networking of brand, design and business, the German Design Council communicates through many channels. Against this backdrop, our task is to tap into strategic content development resources and develop compelling content formats. These manifest a consistent positioning of the institution and strengthen its image in the long term.
We translate our client's expertise into a cross-channel content strategy
Almost all design and interiors companies have unused content that can be anchored in visionary production methods, unusual materials or their partnerships. Interesting content formats can also be developed from trade fairs, team events or customer references, as well as from in-house research results, which can play a relevant role in corporate storytelling. For the German Design Council (Rat für Formgebung), we regularly analyse current trends and tendencies in the design and architecture industry in order to present them in different formats and on different channels such as the website, press relations and social media. This industry-specific content development is primarily based on the institution's various awards - including the ICONIC AWARDS: Innovative Interior and ICONIC AWARDS: Innovative Architecture as well as the one&twenty young talent award - which are presented annually for outstanding achievements in design and architecture.
The starting point for our content creation is our trend analysis. The award-winning projects provide us with a wealth of inspiring stories, which we tell by talking to creative people in the industry about their expectations, developments, setbacks and successes. Their innovative achievements can only be experienced here. As communicators with many years of experience in the industry, we ensure that the German Design Council's expertise in identifying visionary talents and projects is translated into interesting content packages for various channels in an informative and target-group-oriented manner.
Trend reports are compiled on the basis of extensive research into the ICONIC AWARDS winning projects. These appear in the German Design Council's ndion blog, among other places, and form the basis for press work. Photo: Lukas Schramm
Impressive response in the media
Based on our communications strategy and the resulting high quality press content, the right key messages found their way into the media coverage. Over a period of several months, we were able to generate numerous publications in the mainstream media, trade journals and the daily press. The positive media response resulted in a clear positioning of the company as a major player in the industry. Our PR approach was instrumental in maintaining confidence in the brand's vision and identity after the successful transformation.
Ingo Maurer manufactures all lights by hand in his own production facility in Aubing.
Lutz Dietzold
CEO Rat für Formgebung
We at the German Design Council have been working with Nicole Vesting for over 18 years of successful collaboration and a shared view of the constantly changing design-oriented economy. We value her for her understanding of the community as well as her strategic sense of topics and target groups.
Our client
The German Design Council has been a leading global competence centre for communication and knowledge transfer in the fields of design, brand and innovation since 1953. With its international programmes, promotion of young talent and memberships, it is part of the global design community and has always contributed to the establishment of exchanges and networks worldwide. Through events, congresses, competitions, jury meetings and expert groups, the German Design Council connects its members with numerous other international design and brand experts, promotes discourse and provides important impulses for the global economy. More than 330 companies are currently members.
Further References
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Strategische PR -
Von der Vision zur Realität
Seit 2018 konzipieren wir PR-Maßnahmen für den renommierten Münchner Leuchtenhersteller Ingo Maurer. Als langjähriger Wegbegleiter der Unternehmerfamilie mit tiefem Verständnis für die Unternehmenskultur und unserer jahrelang gewachsenen Expertise in der Lichtbranche brachten wir viel Leidenschaft für diese anspruchsvolle Aufgabe mit.