Content Marketing for the Design, Architecture and New Work Sectors
Content marketing focuses on high-quality content: this content strengthens the relevance and visibility of your company among your target groups. As a content agency specialising in design and architecture, we take a holistic approach: we research industry-related topics in the environment of your design product or planning service that make your innovative approach visible. Whether it is special materials, processing techniques, partnerships or development expertise, the originality of your particular service approach is presented in a compelling way. Our content creation can be used across many channels: we develop product-related storytelling, copywriting and visuals for press releases, newsletters, websites and SEO articles, which can also form the basis of your social media content.
Identifying the key messages and tone of voice for each format is key to success - our copywriting includes:
as a key foundation for effective content marketing
Content strategy development
Which content is best suited to reach the audience you want to target?
Audience analysis and channel recommendations
as part of corporate publishing projects, for websites (SEO), B2B newsletters, social media such as LinkedIn, Instagram, Pinterest
Content creation and writing
of image and video footage
Copywriting and editing
organising and distributing produced content on various platforms
Content management
monitoring the performance of our content based on traffic, conversion rates and engagement
Performance analytics
Position your business with relevant content for the long term
A content marketing strategy tailored to the design and architecture industry aims to increase your company's visibility, credibility and market presence. We develop content for your new products, interior design services and architectural projects, but also, if you wish, as a holistic storytelling of your company's development: By publishing relevant and engaging content on a regular basis, your company will gain long-term and sustainable attention outside of trade fairs or product launches, thereby consolidating its position in the market.
We think outside the box: professional content marketing
Whether it's social media content, website content for better Google rankings, articles for your corporate blog or editorials and copy for customer brochures: Our professional content creation is based on a deep understanding of the design and architecture industry. We work to a high professional standard and create creative content formats that also engage specific B2B audiences such as your dealers.
To make your website more search engine friendly, we analyse key topics such as furniture specials, material information or service articles, which will help drive organic traffic to your website. An important part of our content marketing is the preparation of attractive imagery and the creation of industry-relevant articles and posts for LinkedIn, Instagram or Pinterest as effective social media content for you.
With expert copywriting, engaging marketing copy and a customer-focused content strategy, we increase the reach of your projects and product world - not just in the design and architecture niche, but beyond.
With us as your content agency, you save yourself the hassle of double and multiple briefings from different service providers.
Whether for regular formats such as newsletters or blog posts, or for one-off publications: We can help you with everything from content creation and operational content planning to ghostwriting interviews, speeches and presentations.
as a key foundation for effective content marketing
Content strategy development
as part of corporate publishing projects, for websites (SEO), B2B newsletters, social media such as LinkedIn, Instagram, Pinterest
Content creation and writing
organising and distributing produced content on various platforms
Content management:
Which content is best suited to reach the audience you want to target?
Audience analysis and channel recommendations:
of image and video footage
Copywriting and editing
monitoring the performance of our content based on traffic, conversion rates and engagement