Architecture PR Provides Social Impetus
Successfully communicating structural problems in the construction industry
#SOCIAL MEDIA
#CONTENT MARKETING
#PUBLIC RELATIONS
#COPYWRITING
Foto ©Gleb Polovnykov
Today more than ever, architecture firms are called upon to develop innovative solutions and concepts for sustainable architecture that meet the current challenges of building design and construction. They have the difficult task of providing their clients, the building owners, with visions of how sustainable architecture can be created, even under the burden of excessive regulations and standards, complex approval procedures, a lack of flexibility in building regulations, and immense cost pressures and budget constraints.
Successful architectural PR involves a multi-layered, cross-channel service package
We advise clients such as CSMM - architecture matters on how architecture firms can present themselves to the public with a strong stance. The aim is to bring important issues such as the revitalisation of existing buildings and the creation of affordable housing into the public debate and to formulate concrete solutions. Theses and demands for a lowering of standards and the creation of more open spaces highlight the problems, sensitise political representatives to the starting points for possible new regulations and strengthen the confidence of clients.
CSMM‘s Managing Partners LTR: Sven Bietau, Reiner Nowak, Timo Brehme und Malte Tschörtner. Photo © Myrzik and Jarisch
Our tasks as an agency for architecture firms
-
Strategic positioning: As consultants in the field of architectural PR, we develop a clear positioning for our clients from the architectural sector, which includes statements on current topics. This includes an in-depth understanding of socially relevant issues, the identification of objectives and the definition of core messages. How does an architecture firm deal with the conflict between creating urgently needed living space and revitalising existing buildings under such difficult conditions?
-
Content creation: We develop high quality content that reflects the firm's views and opinions on current issues such as the refurbishment of existing buildings in favour of sustainable architecture and the interplay between the housing shortage and climate change. This can take the form of articles, statements, blog posts, press releases or opinion pieces. In order to maintain a continuous presence for the practice, we develop a series of thesis papers that are continued over time and anchor the voice of the practice in the public consciousness.
Thanks to our architecture PR, excerpts from the paper "Say no to demolition, renovate instead!" appeared in the magazine Architektur und Planung.
-
Media relations: As an agency specialising in the architecture industry, we can develop and maintain relationships with relevant media to ensure that opinions and positions are published in prominent media outlets. These publications may include interviews, guest editorials, statements or articles. The aim is to create an ongoing dialogue between the practice and the press as part of a strategic architectural PR programme that manifests the practice's expertise in sustainable architecture in regular publications.
-
Public appearances: Our agency arranges speaking opportunities at events, roundtables or conferences where the firm can appear as an expert on sustainable architecture and present its views. This can help to raise the profile and credibility of the practice.
-
Crisis communication: In the event of controversy or backlash against the firm's views, the agency can assist with crisis communications, dialogue management and maintaining a strong position.
CSMM demolished a two-storey building in Kustermannpark and integrated the formerly unused space into the newly created gastronomic experience area. Foto © Fabian Gruber
Specialised copywriting for cross-channel marketing of architecture topics
Our papers on relevant topics and projects of the architecture firm are used in a variety of ways in different communication channels of the company: The prepared texts are used on LinkedIn for meaningful posts, on the architecture firm's website as SEO-optimised texts and as a template for media-effective press releases.
With strategic architecture PR, architecture firms can strengthen their positioning in the public eye and establish themselves as top players in the industry in the perception of clients and journalists.
With its latest revitalization project on Leopoldstrasse in Munich, CSMM is transforming a building from the 1980s that is in need of renovation and is no longer up-to-date into contemporary architecture.
Wolfgang Kettnaker
Geschäftsführer, Möbelmanufaktur Kettnaker
Vesting Communications ist unsere erste Adresse für den Kommunikationsmix in unserer Branche: PR, SEO, SEA und Social Media! Professionalität und langjährige Erfahrung, das gute Gespür für adäquates Wording und die Fähigkeit, die richtigen Zielgruppen zu erreichen.
Further References
#PUBLIC RELATIONS #COPYWRITING #CONTENT MARKETING #SOCIAL MEDIA
Our content strategy for the German Design Council includes exclusive trend reports, social media posts and sophisticated press relations. Find out how we turn unused resources into meaningful content for businesses.
Content Creation for the German Design Council
Strategische PR -
Von der Vision zur Realität
Seit 2018 konzipieren wir PR-Maßnahmen für den renommierten Münchner Leuchtenhersteller Ingo Maurer. Als langjähriger Wegbegleiter der Unternehmerfamilie mit tiefem Verständnis für die Unternehmenskultur und unserer jahrelang gewachsenen Expertise in der Lichtbranche brachten wir viel Leidenschaft für diese anspruchsvolle Aufgabe mit.
Our client
CSMM is one of the leading planning and consulting firms for office architecture and working environment concepts. For twenty years, the company has offered a holistic range of services with its interdisciplinary team of 90 in Munich, Berlin, Düsseldorf, Frankfurt, Warsaw and Hamburg. CSMM's strength lies in the synergies between the fields of architecture, interior design and consulting. One of the company's main focuses is the revitalisation of existing buildings. The resource-conserving, sustainable (further) development of buildings, while preserving their structural substance and exploiting their potential for energy efficiency, has been a distinctive and growing contract segment for years.